Selling real estate is difficult, particularly when the address is a domain name or URL like amazon affiliate websites for sale. If you’re looking to purchase or sell a website, bear in mind that it’s similar to buying a home. It’s possible that you won’t notice foundation cracks until after you’ve moved in. You should take care before joining a contract, whether you’re selling or purchasing a site for $500 or $5 million. Sellers must clean up their properties, make the property market-ready, and create a simple, succinct listing. Before committing to any purchases, buyers should make sure they have all of the relevant details and are capable of following through.

When exchanging domain ownership, always use an escrow service. Escrow is the best and simplest way for both sellers and buyers to be covered: the buyer gets to inspect the property before any money is paid, and the seller gets a protected, assured form of payment. You may have no ability to guarantee or defend yourself against forged identities, fraudulent credit cards, chargebacks, insufficient funds, and people who make false statements about what they’re selling if you sell or buy a site on eBay or other non-escrow auction sites.

Examine the story for exaggerations and facts that have been omitted. Check every detail of the agreement and report that the seller or buyer has sent you. When it comes to traffic and sales, you want to be able to give or collect accurate stats and analytic reports. The more information and evidence included in the asking price, the better. These figures can and should be double-checked. Don’t be afraid to inquire if they aren’t offered. It might seem obvious, but you’d be shocked how many people take someone’s word for it without first running the numbers.

You want the platform itself to be the key aspect of the listing and sale, not the man (or woman) behind the curtain, whether you’re purchasing or selling. Instead of listing themselves, sellers can list the site’s properties. It doesn’t help to brag about or put your faith in a good company or individual (actually this can hurt). If you’re buying or selling a domain name, make sure it’ll continue to be effective until the new owner takes over.

You can’t legally sell or purchase a Facebook Page or a Twitter handle (according to the terms of service). If you’re selling your domain in escrow, don’t try to place a value on any associated social media pages. Be cautious of a platform that lists stats and prices out their social media pages. It’s possible that you’ll be permanently barred from the platform, or that your access will be terminated or limited. Transfer control of all social media accounts for free under the domain’s contract, or sell them as a standalone company.  If the deal hits a snag and you need to go to arbitration, treat your counterpart with dignity and try to settle the problem through escrow. In long email chains and voicemails, don’t start throwing stones or daggers.

Willie

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