SEO uses techniques and tools to aid in increasing traffic for your site. Search engine optimization is crucial for bloggers and webmasters in the creation of blogs and websites. There are two types of search engine optimization, on-site SEO and off-site SEO. In a previous blog post, Keywords: Why You haven’t Embraced SEO on Your Site I touched briefly on the importance and definition of search engine optimization. Here we dig a little deeper.
The on-site methods focuses more on content creation of the page, using the right keywords, site structure, and many more internal elements that a webpage has. This requires you to use tools online to get the right keywords for your page. Manipulation of the inside content of your webpage helps your site to be indexed correctly by search engines. This would surely get you an increase in your page ranking.
On-site SEO is not that easy, you need to make sure that you create quality content for your site in accordance with the technicality of search engine optimization on what keywords to use, niches, tags, meta descriptions and other internal elements that a page has with relevancy to the type of web page or blogs you have in your site. You can help your on-site by using plugins if you are using WordPress. You can use plugins such as All-In-One SEO Pack or WordPress SEO by Yoast. These are the your two best options if you are not using optimized themes.
On the otherhand, off-site SEO focuses on what is outside your website. Mainly on building links off your webpages. These links will help increase traffic to your site off the bat. One example of off-site methods are backlinking or perhaps, guest blogging. There are lots of reason why you must do this, including increased traffic, the obvious backlink benefits, and the kudos that comes with appearing on a high profile site.
But what gives particular recognition to a website are the backlinks which are hyperlinks from other pages that point to a page on your site and which search engines would take into consideration as positive votes for your website. Theoretically the more the better, but it’s not always the same scenario each time. The recent Panda and Penguin updates have pushed towards quality than quantity. These updates have placed a heavier focus on content creation. Great content is what seems to be important today more than ever with Google.
Among these two, off-site SEO mainly plays a major role in bringing traffic to your site. But, we must also keep in mind to keep quality content of our blogs in order for us to market our blogs effectively. All in all, these are only a few of the major techniques that can help you increase traffic with your blogs and webpages. All of this takes time, effort and dedication to do, but once you have begun and have seen the results for your website then chances are that you’ll only be motivated more to continue with your on-site and off-site efforts. SEO is a task many entrepreneurs dread, but it is necessary.